Parle-G logs record sales during coronavirus lockdown

MK Digital Line
Leading food company Parle Products logged record sales of its Parle-G biscuits in April and May during the lockdown, said a senior company official.

The company has gained a market share of around 5% in the highly competitive biscuit segment, helped by Parle-G biscuits, preferred by the people stocking up their pantries during the pandemic.

Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to people during the pandemic owing to its economic proposition with value package of ₹2 besides being considered a good source of glucose, Parle Products senior category head Mayank Shah told media.

“The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5% during the lockdown,” he added.

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