MK Digital Line
Flipkart said that it has expanded its grocery service to more than 50 cities in the country through its marketplace.

• The expansion will allow users in 7 metro cities and over 40 neighbouring cities to access Flipkart’s grocery section. It now aims to expand its service to more than 70 cities in the next six months.

• “Grocery continues to be one of the fastest-growing categories, with the increase in demand for quality food and household supplies from users. In line with this, we have invested in scaling up our grocery operations across the country, strengthening ecosystem partnerships, thus ensuring a seamless grocery shopping experience through an expansive product selection, robust supply chain and smooth in-app experience for consumers”, Manish Kumar, Senior Vice President, Grocery, General Merchandise and Furniture, said. 

• Adding to it, he also said, “ We have witnessed increased demand for groceries from tier 2 cities in the past year, fuelled by customers increasing preference for contactless shopping, from the comforts of their home. It is a trend that we think will continue and will set the course of e-grocery space in India”.

• Flipkart had launched grocery services in 2018 under the ‘Flipkart Supermart’ banner.

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