MK Digital Line
YouTube on Tuesday announced a $100 million (roughly Rs. 735 crores) fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers. 

• The fund will launch in the coming months and pay creators this year and 2022. 

•The investment comes as platforms are racing to attract young creators who are building huge fan following. 

• Viral app TikTok jump-started the trend of short-form video clips and was quickly copied by other apps such as Facebook-owned Instagram's Reels, Snapchat Spotlight and YouTube Shorts.

• YouTube said the new fund will pay thousands of creators each month whose videos on Shorts receive the most engagement from viewers.

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