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Netflix has launched its online store called Netflix.shop, the company's first owned-and-operated retail outlet to sell products directly.

The online store will sell exclusive, limited editions of "carefully selected, high-quality apparel and lifestyle products" tied to Netflix's shows and brand on a regular basis.

Products debuting this month on the online store are streetwear and action figures based on anime series ''Yasuke'' and ''Eden'' as well as limited-edition apparel and decorative items inspired by the French thriller series ''Lupin'' in collaboration with the Musee du Louvre.

Netflix developed and launched the e-commerce site with Shopify. 

The shopping site will first be available in the US before expanding to other countries in the coming months.

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